Social Media as a platform, with its various applications, is dominant in every aspect of human life in 2021. How a person views a product or thinks about a certain issue is all structured by social media platforms such as Twitter, Instagram, and Facebook among others. Therefore, it is of vital importance to use social media in any Public Relations strategy to guarantee its success.
Public Relations can single handedly either make or break a company. While Public Relations is important for any and all brands, it is particularly integral for start ups to invest in Public Relations so as to build a brand image, increase credibility of the products or services offered, communicate with the target audience regarding various aspects of the start up that will entice them to either buy the product or avail the service the start up company provides. Avert and control crisis situations and encourage investment from stakeholders.